Today LinkedIn has become a social network where
we can develop our personal branding, and connect to the professional in our
sector and also we can find a quality job with our requirements. Apart from
these benefits, we can use LinkedIn as one of the major social networks to
promote our blogs/websites. In this article, I’ll explain what is LinkedIn, how
it works and what it does. Let us get into the article.
What is
LinkedIn?
The idea of LinkedIn as a social network is
founded in the year 2002 but had to wait until 2003 to see its launch
online. In just a few years, it has emerged as the leading professional network
in the World. The rate of users is increasing day-by-day in this network. This
will be one of the major social media platforms for our blog/website promotion.
LinkedIn is a social network that can be used as
a professional or as a company to:
1.
Improve your personal
brand.
2.
Connect with
professionals in your sector.
3.
Make networking with LinkedIn .
4.
Gain visibility on
social networks.
5.
Attracting many quality
users or traffic to our blog or website.
6.
Getting a qualified work
or to improve the work we have today.
7.
To gain visibility and
presence, and get companies to hire you.
Unknown
statistics of LinkeIn:
·
LinkedIn was founded on
5 May 2003 and went public on May 19, 2011.
·
Currently, it has more
than 400 million users, of which 107 are in the US.
·
In Spain, it is
experiencing exponential growth and it already exceeds the figure of almost 7
million.
·
Every second 2 new users
use to signup and the average time spent by each user is 17 minutes per month
bind.
·
Each month 42 million
visitors used to access via mobile.
·
A day is more than 25
million profiles in the third quarter of 2014 the number of profiles seen
totalled 28 billion.
·
1 out of 3 professionals
in the world is on LinkedIn.
·
The average number of
contacts for each user is 930.
·
56% of users are men and
44% women.
·
13% of LinkedIn users do
not have an account on Facebook and 59% do not visit Twitter.
·
A large percentage of
companies are expecting to have a page on this platform.
·
According to Jobvite,
92% of modern recruiters used to search for new candidates in this social
network.
How does
LinkedIn work?
Creating an account on LinkedIn is a very simple
process in which we must shape our digital resume, with all the considerations such as; studies,
work experience, areas of expertise and knowledge, languages, skills, etc.
If you work in the world of blogging like me,
let me tell you that I get more than 5,000 visits to the blog by LinkedIn and
is the third social network in importance as far as web traffic is concerned.
LinkedIn measurements
·
Background
image : 1400 x 425 pixels,
with formats JPG, PNG and GIF.
·
Profile
photo : 400 x 400 pixels.
·
Logo
image for pages : 100 x 60 pixels.
·
Image
of a page banner for business : 646 x 220 pixels.
·
The
header for racing : 974 x 238 pixels.
·
Logo
for groups : 100 x 50 pixels.
·
Thumbnail
image link : 180 x 110 pixels.
·
Shared
image : 360 x 255 pixels.
What is Social Selling and how to use Linkedin?
The Internet has brought changes in many ways,
also in the relationship between a consumer and the company. As we know that
there is a lot of competition, we have to beat this market and increase our
brand with unique methods and strategies.
In this context, brands should strive to
establish a good relationship resulting in the purchase with your prospects, so
the companies incorporate online marketing techniques in your business plan,
like email marketing or social selling .
The latter concept is gaining importance and is
to prepare a sales strategy using social networks. This seems to be very
simple, but every platform has its own characteristics that make them very
profitable. If we don’t consider them, even it may affect negatively in the way
of business development. Social selling is closely related to the brand image.
Common
Mistakes in social networks
If you do not have a social media strategy, you
will be more exposed to significant mistakes when posting. I want to
summarise some of them to avoid them as much as possible:
·
Confusing
social networks with a sales platform
It may be the biggest mistake and the most worth
mentioning. If you throw too much advertising or messages that do not add value
to your followers can transmit a contrary image that you have in mind. Remember
that social networks are a tool of interaction with your potential customers or
those who have grasped very effective because you go to them in an informal
setting. Users of these platforms respond very well to branding campaigns,
content interest and competitions, but direct selling creates opposite effect.
·
Covering
all the platforms simultaneously
Many companies make this mistake of trying all
the social platforms simultaneously. As each of these networks has its own
characteristics, we have to think about which platforms makes up a presence. Do
not waste your time and efforts in the places where you don’t have any targeted
users.
·
Not
knowing your target audience
It is very important to know your targeted
audience. Other most important things are content, subject and the timings to
connect with your targeted audience.
·
Do
not have a routine
You must have a schedule of content with you to
take routine publication. Otherwise, your users will have the feeling that you
have a sparse strategy. It affects the user’s interaction.
·
Not
measuring results
You must know the output/results every month of
how your strategy advances in social networks and identify those practices that
do not work and you can change them accordingly. This will sharpen your
campaigns to get the maximum benefit.
5 keys for why we use LinkedIn to find work
1.Your digital identity is alive
·
And as such, we have to
be alive to care for her, like a plant that must be watered and pampered daily
through new contacts of interest, influencers or companies to which we can
appeal.
·
As we remove the dried
leaves for looks, we have to update our profile and our skills.
·
Crediting with updates
and publications of interest to our followers and all within the sector in
which we operate.
·
Protecting from cold or
too much sun and keeping it in an environment that is inhospitable. In the same
way, you have to join the groups which suit you and your sector.
2.
Success comes with hard work, you then make networking profile
·
It is not about just
creating a profile, sit and wait.
·
If you want to succeed
you have to work hard. It is very important to attract the users to your
profile and let the network know you. Get the contacts and let the doors open
to your future employment.
·
A little calm and
relaxed in your comfort zone is not an option if you want to succeed.
·
Participate in the
social group campaigns which held in your city and anywhere you are interested.
3. The three main products proposals come from LinkedIn users
4. You have to know how to tell your story to your target
Do not forget that our goal is to find work on
LinkedIn so we must focus on the target that best suits our professional
profile and our needs. We must make the optimal way we do, or rather what we do
best.
5. If you
do not tell your story someone will for you
·
The best commercial you
can have is your personal brand.
·
You are the best known
of your professional strengths and best knows what opportunities may come.
I released two questions
related to this point:
·
Why let others speak of
us when we are our best ambassadors?
·
Why leave our LinkedIn
profile uncompleted or poorly completed so that we throw away our reputation?
5 Tips to make the most of the LinkedIn social network
1. Post a
summary LinkedIn Press
Post a summary with a link to your last post
which is very interesting. Because it will easily achieve and double the web
traffic that you receive from this network.
Every professional who is in your network of
professional contacts will receive a notification with this action so that this
content has high visibility.
2.
Communicate actively with other professionals
It may surprise you but along with Twitter, the
social network is one of my favourite forms of communication and conversation
with other industry professionals.
3. Optimise the content of your account on LinkedIn
Remember this, optimising your Linkedin account
for SEO, and so when you look on any recruiter, Google will be very interested
in showing your LinkedIn page.
4.
Participate actively in groups
Very interesting debates are generated in
LinkedIn groups, and we have to know like how to use them.
You will have to do the following:
·
Analyse the most
interesting groups in your sector.
·
Read and discuss the
contents of other professionals.
·
Share interesting
content with the group.
·
Participate actively in
group discussions.
Daily Estimated time: 30
to 35 minutes.
5.
Program your posts and earn time
Today we have great tools like Hootsuite or
Buffer that allow us to program our publications for the next few days. By
scheduling our posts, you can earn a lot of time. Make sure that you will
follow up those posts.
9 Unknown
LinkedIn Tools for Business and Professionals you should use
1.
SlideShare
2.
Blink Chat
3.
Buffer
4.
Hootsuite
5.
Sproutsocial
6.
Simplymeasured
7.
Socialmotus
8.
Revive Old Post
9.
Yoono
Conclusions
LinkedIn is the main and most important
professional network that currently exists on the Internet. So, it is very
important to gain visibility and credibility for any professional and business
self-respecting space.
LinkedIn is a social network where you can get a
job or improve your job prospects, and a must to improve your personal brand
and connect with thousands of professionals in your industry channel.
Now you know what LinkedIn is and how it works , and especially as to start to draw out of this
social network.
If you have any personal LinkedIn experiences,
share with our readers in below comments.
